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Winnipeg brewery to Trotz: Free beer for life to coach Jets

AP Hockey Writer

A Winnipeg brewery says it will give Barry Trotz free beer for life if he returns to his native province to coach the Jets.

Little Brown Jug Brewing Company and a local sports talk show launched the campaign Monday, several months into the NHL club’s coaching search. Trotz became available a month ago when he was fired by the New York Islanders.

Former New York Islanders head coach Barry Trotz

The idea sprung from a conversation between Little Brown Jug founder Kevin Felch and office administrator and liaison James Hofer in their taproom late last week.